Maasai Honey is a non-profit dedicated to creating a sustainable business for Maasai women. Honey is indigenous to Tanzania, but is traditionally a male oriented endeavor. Working under the approval of the elders
of the village of Ololoskwan, Maasai Honey is also using profits to help girls achieve a secondary school education. I helped Maasai Honey develop its messaging and donor strategy and then went to Tanzania
to photograph a content library. Upon return, I designed the website and continued to help the
organization communicate its message to a variety of audiences.
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THE WEBSITE AND THE BRAND
With Tanzania, and even more so the village of Ololosokwan, being so far away, the website
is the most tangible manifestation of the organization. It is paramount that potential donors and other
interested parties get a true feel for Maasai Honey, it's objectives, the culture of the Maasai
and the challenges they face. The site relies heavily on original content.
Honey is sold to Safari Lodges in Tanzania and hand-dipped candles around the world.
The content for the website is leveraged throughout all other communication and and social media platforms.
ART PRODUCTS TO DRIVE REVENUE
Maasai Honey is able to engage with its audiences through their love of Africa, even though most have
never been there. Utilizing the image library that WAX photographed, art cards and prints can be purchased. These items are also used as premiums for various levels of donors.
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MAASAI HONEY BRANDED CONTENT
Back to Content
The objective of the image library is to capture the honey and candle making processes as well as introduce the
Maasai of the the village of Ololosokwan and the world in which they live. Donor relations is also a significant aspect
and we took into account that most potential donors will likely not be lucky enough to visit Africa.
The content is intended to help connect donors to this unique world.